G3 Clean Energy provides extensive support for our manufacturers and distributor partners. We offer the services that the larger representatives supply, with the personal touch of a small agency.
Our services include:
Building Contractor loyalty
Educating Contractors and Engineers on the Value Proposition
Supporting Distributors establishing new products
Assist with new product launches
G3 Clean Energy has extensive experience in developing marketing programs to help grow the sales of the products we represent.
Our team’s experience at the factory level developing innovative marketing promotions including sales catalogs, distributor and contractor promotions, national and regional advertising allows us to support our manufacturers and distributors in developing marketing programs which will grow sales and profits.
For our manufacturers we will work with your standard promotional programs, or custom develop to fit our territory and customer needs. Our goal is to intelligently promote your products to gain contractor identification and acceptance. For products sold through the bid and spec market, our focus is expanded to include the architect and engineering companies in the region who could use our products in their designs.
For products sold through the bid and spec market, our focus is expanded to include the architect and engineering companies in the region who could use our products in their designs.
The goals of marketing programs developed by G3 Clean Energy include:
Business development activities focused on expanding the customer base is critical to growing sales and profits for our manufacturers. G3 Clean Energy has extensive experience in growing wholesale distribution in a controlled fashion; increasing the market penetration while maintaining a level of exclusivity with distributors allowing them to maintain reasonable profit margins.
Over-saturating a market or selecting the wrong recipe of distributors in a market can lead to a temporary gain in sales, followed by losses as distributors move to new lines. G3 Clean Energy can help our manufacturers select the best group of distributors in the market to provide years of profitable growth.
We have executive relationships in place with many of the distributors in our market including:
Tom at the ACCA 2012 Trade Show - Columbus Ohio
Marketing of the the lines we represent includes a strong presence for our manufacturers at the national shows (in our region), as well as, local trade shows, association meetings and wholesaler events.
We work to help distributors in our territory turn their inventories as rapidly as practical. We recognize that inventory is a cost for distributors, but a product not on the shelf is a lost sale. Therefore, we help to determine the best products to stock, optimize quantities and suggest product reorders.
Exhibiting is combined with speaking opportunities to deliver the manufacturer’s message at regional contractor associations meetings, wholesaler events, and product training seminars. We look to focus our presentations on the manufacturer’s value proposition – showing the contractor and distributor how they can profit by supporting the lines we represent.
G3 also supports local trade associations and AIM/R the national representative trade agency. Our support of these groups is an excellent way to develop reltationships and give back to the industry we support.
Our experience at the National level working for an HVAC equipment manufacturer separates G3 from the average manufacturer’s representatives. G3 operates with the macro view the factory needs, with a micro focus into our regional market needs.
G3 Clean Energy is an innovative agency with a strong growth plan. In our short tenure, G3 Clean Energy is making a mark with the distributors we serve. Distributors recognize the prompt responses, strong technical expertise and keen marketing focus offered by G3 Clean Energy will result in strong sales growth on the brands we represent.
The experiences, both good and bad, gained from the introduction of these new products are used by G3 Clean Energy in helping the distributors in our region develop effective programs to grow our manufacturer’s sales.
New products and upgrades that we have launched include:
Makdad Industrial Supply
Plumbers Equip Co
Active Plumbing Supply
RG Kemper Supply
More than 200 distributors service our market area from the small independent distributor through the large national chains. G3 Clean Energy recognizes that each of these types of distributors provides value in the market. We strive to support every distributor in growing their sales of the lines we represent, profitably.
G3 maintains a detailed distributor data base identifying locations, key decision makers and the brands they promote. This data base allows selection of key targets based upon product demographics, vs. a shotgun approach to sales.